Michael is a strategic leader with over 25 years of experience in branding, marketing, communications, public relations, and award-winning content generation. He combines entrepreneurial drive with a proven track record in business development, successful partnerships, and market share growth. As a specialist in brand and reputation management, Michael notably transformed contractor Mike Holmes into one of North
America’s most trusted and iconic brands.
Michael has experience in in multiple sectors, including manufacturing, agriculture, television production and construction, with additional roles in regulation and consumer protection. His commitment to community service includes serving on the Board of Directors for a Habitat for Humanity affiliate, where he chaired the Planning & Development Committee. Driven by his passion for supporting the skilled trades, Michael also established a national charity that provided scholarships and bursaries to youth pursuing careers in the trades.
Michael holds a B.A. (Hons) in Political Science from Queen’s University and an M.A. (Econ) in Politics from the University of Manchester. Residing in Oakville, Ontario, he lives with his wife, three children, and two dogs in a sustainable strawbale home. (Yes, he’s heard every possible variation of the ‘Three Little Pigs’ story and enjoys them all.) He brings to the Workplace Safety and Prevention Services Board a wealth of experience, a commitment to excellence, and a passion for advancing workplace safety and prevention.
